Hutch Designer Brand, Hutch Designer Label


March 26, 2013Written by
Daniel Saponaro

Daniel Saponaro

The Hutch girl knows what she wants, and she knows how to get it. She knows how to dress for every occasion, and she owns the perfect shade of red lipstick. She might be sweet as sugar but she can be tough as nails. She fills her closet with dresses that are fun but ageless, feminine but versatile. She opts for timelessness over trendy,as a rule, and she never underestimates the power of a high heel.

Hutch is the delightful result of Daniel Saponaro’s realization that what women really want–no, need– in their closet are easy, feminine pieces that are flattering, timeless and versatile. And so, with the hope of giving girls just that, Daniel launched Hutch in late 2010. Sold in over 125 stores across the country and recently profiled by WWD and seen in People Stylewatch, and InStyle Magazine, Hutch is well poised to become a girl’s go-to for fun and fresh dresses and separates.

For ten years, before launching Hutch, Daniel resided at luxury evening and contemporary companies alike, designing for Heidi Weisel, Samantha Treacy, Isaac Mizrahi and Thread Social, among others. A native New Yorker and a graduate of the Fashion Institute of Technology in NYC and the Instituto Polimoda in Florence, Italy. Daniel lives in Brooklyn with his partner Kyle and their long-haired Dachshunds, Rusty and Moxley.

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