Pure London Footwear and Accessories Preview

Pure London Footwear and Accessories Preview 10th 12th February 2013 London Olympia

December 7, 2012Written by
Pure London Footwear and Accessories Preview 10th 12th February 2013 London Olympia

Pure LondonThis February will again see the UK’s largest footwear and accessory offer, featuring a mass of new, international and niche brands showcasing their A/W13 collections at London Olympia. 

The Footwear Hall will be returning for another season, housing numerous first-time exhibitors as well as a variety of fresh, exciting styles from returning brands.

Scholl will be returning for a third year, presenting their new collection which focuses on the versatility and adaptability of both ankle and knee-length boots. Incorporating rich seasonal colours of lichen, taupe and mocha, a key range will be ‘Limira’; a refined take on lace-up ankle boots which will be available in nubuck and cow leather. After the success of their spring / summer cork wedge, Scholl will also be collaborating with prestigious Italian designers to rework the style into their next collection. Also returning is Melissa, who will be articulating their recurrent theme of ‘pop luxury’ across their extensive range of heels, pumps, wedges and sandals. In contrast to winter expectations, Melissa will be ejecting bursts of colour throughout their A/W13 collection.

Celebrating their 175th anniversary, Peter Kaiser’s A/W13 collection is set to be contemporary and on-trend, featuring new and innovative designs across their range of ankle boots, set-back heels, platforms and slipper-style pumps. The Dutch brand will match their designs with equally sensational colours, ranging from warm reds to khaki, bottle green, striking purple and rich plum.

Ravel will be adding exquisite finishing touches to the traditional riding boot and Chelsea boot, including studs, bows, zips, metallic tones, velvet trims and baroque detailing. A key A/W13 piece is their pointed toe court shoes adorned with metallic bows, as well as block heels and wedge ankle boots. The collection will display autumnal palettes such as oxblood and navy.

Other footwear brands debuting their A/W13 collections at Pure London are; French Connection, Luxury Rebel, Fly London, French Sole, Prime Boots, Paco Herrero, Hudson, Moda In Pelle, Chinese Laundry, Vitti Love, United Nude, Birkenstock, Unisa, Wonders, Pikolinos, Lodi, Gadea, Babycham and Bronx.

Also focusing on bold detailing is Fiorelli, whose collection will boast everything from structured bucket bags to gusseted totes and elegant clutches. Following three different themes, Fiorelli will incorporate elements of century romance and gothic theatre with structured silhouettes, luxury exotics, textured layers and geometric elements with block colouring. Their ‘Hope’ range will retail at £30 with £1 from every sale going towards Cancer Research UK, with the hope of raising £100,000.

Eel skin handbag specialists Makki follow a 1950’s theme for their S/S13 collection, featuring structured shapes that remain playful with a combination of bright colours and a new soft cow leather range. Nat & Nin will also be presenting a colourful S/S13 collection of bags, ranging from mini clutches to large totes and focusing their attention on detailing, keeping their ranges feminine with a mix of soft neutral colours and bright summer bolds.

First time jewellery exhibitor, Belle & Flo, have drawn inspiration from strong catwalk trends this season to create their S/S13 collection which will be presented at Pure London. Centring on soft pastels whilst maintaining bright seasonal elements of orange and green, Belle & Flo’s collection will include cocktail rings, bracelet cuffs, earrings and necklace sets, as well as new stacked bracelet assemblages.

The Branch will also be presenting their S/S13 jewellery collection, following tropical themes and combining their renowned rosewood with bright stones such as synthetic coral and turquoise dyed howlite.

The accessories section will also house the likes of; Tous & Tous Compliments, Quinton Chadwick, Ruby & Ed, Dyrberg Kern, Bibi, Twin Stars Sterling, Ubu Bijoux, Ottoman Hands, Nica Bags, Demi Club, Caths Belgium, Marco Lev Exim Gloves, Urban Code Accessories, Santacana Gloves, Kreisicouture Hats, Sam Ubhi, Pierre Quioc, Yuna, and Lola Rose.

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