Ashish and Lunar HARE created a perfect selfie-sweatshirt to pay tribute to the word of the year.
Lunar HARE is proud to announce a special collaboration with fashion icon and legendary designer Ashish Gupta. An idol of the fashion crowd whose flamboyant style and bold design ideas endlessly worn by style icons and celebrities around the world, Ashish proved his sense of humour and style creating a special sweatshirt for Russian creative consultancy Lunar HARE. Unabashedly glamorous, precious and playful ‘Selfie’ sweatshirts are an expression of Ashish’s taste for ornamentation.
Sweatshirts have combined several main trends of past and future seasons. They have appeared at all catwalk collections and became a real fashion statement, Instagram has gained enormous popularity and the word “selfie” has been chosen by Oxford dictionary editors as a main word of the year 2013.
That is why for decoration of one hundred sweatshirts that were made byASHISH WITH LOVE FOR LUNAR HARE we took “selfie”. The word is sequin embroidered that distinguishes every Ashish collectionand made mirrorwise, in order that flamboyant writing on grey colored sweatshirts can be easily seen on the photos.
“It’s been extremely exciting to involve Ashish in this project, something completely different from what we have done before. Ashish has a fantastic eye and a strong taste, apart from being a veritable fashion icon. He produced an extravagant sweatshirt that will get Lunar HARE friends and everyone in love with fashion excited.” says Alexander Perepelkin, Lunar Hare partner.